Video has always been a powerful tool for marketers. Nowadays, it has become one of the most effective aspects of visual content. Various companies realized the potential of using videos to promote their business and drive engagement from their audience. Not only that, but online consumers generally prefer videos more than any other visual.
As a matter of fact, according to research conducted by Cisco, video will take 82% of all consumer Internet traffic by 2021. Furthermore, modern businesses leverage visual content to capture the attention of their customers, which has proven to be the most effective marketing strategy. If you want to give your business a much-needed boost, you should start using video in your marketing campaigns. Here are a few ways a good video can help your business.
Promote your products
Promoting your products or services using video content is a good way to grab your customers’ interest and make them more engaged. Four times as many online consumers would prefer to watch a video about a product than read about it. That being said, 96% of consumers state that watching a product video influences their purchasing decision.
In addition, 64% of consumers are more likely to make a purchase after watching a video about a product. It’s safe to say that a video can vastly improve your product promotion and encourage your customers to make a purchase. Therefore, you should bring in some innovation to your marketing and start leveraging video, in order to successfully endorse your products and services.
Promote your company
Modern businesses build their online presence and reputation on social media. The main reason is that a great number of people spend most of their time on social media networks. That way, businesses can share their content and engage with their customers on social media platforms. What’s more, audiences on social media generally prefer visual content over plain text. If you use videos to promote your company or your company culture, people will be more inclined to do business with you.
In fact, your content views can increase up to 48% if it contains both video and images. If you have difficulties making a compelling video on your own, you can contact one of the video production companies to help you out. Moreover, videos drive up to 22% more engagement from viewers and have more chances of going viral. Company videos that go viral can increase chances of being contacted by 60%.
Educate your employees
People can process visual information 60,000 times faster than text. When educating new employees about your business operations, simple textual information might not be enough to properly train them. As a matter of fact, people are able to retain only about 10% to 20% of information they’ve read.
However, when that information is enriched by visual content, such as video and images, people are able to retain much more – up to 65% more to be exact. Therefore, when training your employees, implementing video in their education will fasten the process and even help you lower the cost of training.
Explain how your product works
Not all products are easy to understand at first. If you want to boost your sales, you need to explain how your product works or what it does, to your customers. Once your customers have better understanding of your product, they’ll be more interested in buying it.
Four out of five online consumers state that demo videos are helpful. Not only that but video can help customers understand the concept faster. The main reason is that people do 323% better when following instructions with visuals than when only reading about them. Moreover, consumers are 1.82 times more likely to buy a product after watching a demo video about it.
Use videos for testimonials
Customer testimonials and reviews are a good way to promote your company’s trustworthiness. Having testimonials and reviews is good for your business, but having customers on video giving testimonials is even better. Video testimonials are more honest and real, which is more convincing to other consumers who are watching them. In fact, 72% of consumers state that positive reviews make them trust a business more, while 84% of consumers trust online reviews as much as personal recommendations. Having testimonials on video will not only help you gain customers’ trust, but also help you improve your conversion rate and boost your sales.
Video is one of the most powerful tools for capturing your customers’ attention and driving engagement. By using it in your marketing efforts, you’ll be able to improve the relevance of your content and truly capture your audience’s interest.