We all know how important is email marketing for our business. Almost each and every business is now into email marketing to target their customer. In this article, we had put together some of our research and experience that is going to help you in creating an effective email marketing for your business/product.
What is Email Marketing?
According to Wikipedia Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.
But, these days a lot of spammers have completely changed the meaning of Email marketing. I’m sure that you are also getting 3-4 emails daily for pre-approved credit cards.
This malpractice of email marketing had made hard for people to give up their email easily. I know that you are not going to spam them but, there is an old saying once trust is lost, everything is lost.
But don’t lose hope. Here are few tips by which you can create an effective email marketing campaign with extremely high open rates.
6 Tips For An Effective Email Marketing Campaign
1. Use a trusted email provider
Choose the best email service, providers. There are 2-3 email providers whom you can trust. They believe in the quality of service. Their quality guidelines are strict and do not allow others to send spammy emails. Thus, one of these can be your best choice. Here are few of them
2. Start with a fresh contact list
Start with a new contact list who will be interested in your product or content, Just don’t hit your email to the random people in your contact database. This will lead to more unsubscribes and negligible open rate.
You can start accumulating new contacts by following ways-
- Place opt in’s in your website
- Add opt in’s inquiry forms
- Add opt in’s in similar products
3. Keep your promotion straight forward
Avoid using spammy subject lines with words like **free**, **Urgent** , **Attention** . The receiver immediately understands that this is some kind of spammy product promotion or just the part of yellow journalism.
4. Use minimal email design/template
Nobody likes overdone campaign with images and colors. The top marketing experts like Neil Patel and Jeff Bullas are using this strategy for a long while. The simple your design will be, the more effective it will.
Here are some tips for an effective email design-
- Use more text fewer images
- Use call to action
- Make user to focus on the important part of the email
5. Use mobile friendly design
A study shows that mobile open rate is 47% of all your open email rates. Thus it is necessary to optimize your email for mobile readers.
6. Send your email’s between 8 pm t0 midnight
A study by Experian Marketing Services shows that mails send between 8pm to midnight has best open rates.
This time slot also performs best for click-through and sales too.
You can try all these tips to create an effective email marketing campaign.