Overview
BODA is a brand that epitomizes "Functional Luxury" by creating small-batch products through fine craftsmanship. Their collection includes stylish market bags, totes, premium car mats, and pet accessories. BODA emphasizes responsible manufacturing and meticulous craftsmanship for long-lasting enjoyment. Their tote collection is proudly crafted in Portland, Oregon, by Spooltown, a women-owned factory, while their car mats are made from high-quality Chilewich fabric in the USA.
BODA approached us with the goal of a complete full website redesign, aiming for a visually appealing brand aesthetic that would resonate with their customers.
Services & Technology
UX/UI Design
Theme Development
Performance Enhancement
Shopify Search & Discovery
Judge.me Product Reviews App
The Challenge
The key challenge was to subtly integrate a new visual design with an improved user experience. The goal was to provide an elevated shopping experience that matched the brand's identity of "Functional Luxury." We needed to create a site that not only looked premium but also felt intuitive and seamless for the customer.
The Solution
We worked on several elements of BODA's store, including color, typography, and imagery, while also restructuring many of the site's core pages. Our work preserved the brand's integrity while creating a new UX that was designed to delight customers. The new site was built to be elegant, functional, and aligned with BODA's commitment to craftsmanship and responsible manufacturing. We also integrated key apps like Shopify Search & Discovery and Judge.me Product Reviews to enhance site functionality and build customer trust.
The Results
The new website for BODA successfully captures the essence of its "Functional Luxury" brand. The updated design and improved user experience have created a sophisticated digital presence that reflects the quality of their products. By focusing on key elements like color, typography, and site structure, we delivered a polished and intuitive shopping experience that is set to engage customers and drive sales. The new site provides a strong foundation for BODA's continued growth, reinforcing brand loyalty and expanding its reach.