Kartel Watches
Overview
Kartel Watches is a modern Scottish watchmaker known for blending precision engineering with timeless style. Every timepiece is designed to do more than just tell time, it tells a story.
Alongside their core range of automatic and field-style watches, Kartel also offers sunglasses, caps, jewellery, and digital watches. The brand stands out for its commitment to craftsmanship and personal storytelling. Beyond products, Kartel provides unique experiential offerings, including in-store watchmaking sessions and an At-Home Watch Kit, creating a seamless bridge between digital and physical retail.
Kartel Watches faced limitations with their existing e-commerce platform. Looking for a fresh Shopify store design and a solution to support faster growth, they partnered with us for a complete redesign and rebuild.
Services & Technology
UX/UI Design
Theme Development
Performance Enhancement
Shopify Search & Discovery
Judge.me Product Reviews App
The Challenge
Kartel Watches needed a digital transformation that could match the depth of their brand and the diversity of their offerings. Their wide-ranging catalog of watches, accessories, and experiential products required a navigation system that was both flexible and intuitive. At the same time, the website had to convey the emotional craftsmanship and storytelling at the heart of the brand. With physical stores in London, St Andrews, and Edinburgh and ambitions to reach a global audience, scalability and high performance were essential. Above all, the customer journey needed to be seamless, whether purchasing a timepiece, exploring accessories, or booking an immersive brand experience.
The Solution
We structured the site with clear and engaging navigation, segmenting it into Watches, Experiences, Accessories, Gift Cards, and About. This intuitive layout made it easy for customers to discover both products and experiential offerings. Each collection page was carefully curated to reinforce Kartel’s narrative of craftsmanship and authenticity, helping to strengthen the emotional connection between the brand and its audience.
The homepage was designed to instantly capture attention with bold calls-to-action, experiential messaging, and visuals that highlighted the breadth of Kartel’s offerings. We also integrated experiential elements such as in-store workshops and the At-Home Watch Kit directly into the online journey, creating a bridge between digital engagement and physical brand experiences. This not only elevated the user experience but also deepened customer connection with the brand.
On the technical side, we leveraged the full potential of Shopify Plus. This included implementing ERP, CRM, and 3PL integrations, developing custom applications, optimizing site performance, and applying DevOps best practices. These enhancements provided Kartel with a strong, scalable foundation built for speed, reliability, and long-term growth.
The Results
The new Shopify Plus storefront for Kartel Watches elevated both the brand’s digital presence and customer experience. The immersive homepage and intuitive navigation encouraged deeper exploration across products and experiences, while the refreshed design reinforced authenticity and built trust through clear categories and transparent messaging. Optimized product pages, streamlined checkout, and strong calls-to-action created a frictionless path to purchase, complemented by first-time signup offers that boosted conversion potential. With advanced integrations and a scalable Shopify Plus setup, Kartel is now well-positioned to expand into new markets, introduce future product lines, and sustain long-term revenue growth.