Raww Hair
Overview
Raww Hair is a brand that celebrates and empowers women through their premium hair extensions. Their mission is to provide high-quality, long-lasting extensions that boost confidence and help customers embrace their unique beauty. More than just a hair business, Raww Hair positions itself as a movement focused on empowerment, self-expression, and authenticity. With a dedicated quality assurance team, the brand ensures every product meets their promise of exceptional quality.
Raww Hair’s previous online store did not match the strength of their brand or the quality of their products. The site lacked modern design, clear navigation, and effective storytelling, which made it difficult for potential customers to fully connect with the brand. Without a compelling online presence, Raww Hair risked losing customers in a highly competitive market. They sought a complete Shopify redesign to better reflect their mission and create a more engaging, user-friendly shopping experience.
Services & Technology
UX/UI Design
Theme Development
Payments & Checkout
Shopify Search & Discovery
Stamped Product Reviews & UGC
The Challenge
The challenge was to create an online store that not only showcased Raww Hair’s diverse range of extensions: from wavy and curly to straight and clip-ins, but also conveyed the emotional value of the brand. The store needed to present Raww Hair as more than a retailer: it needed to embody a movement centered on empowerment and self-confidence. Additionally, the e-commerce experience had to make shopping effortless, ensuring customers could easily browse styles, learn about quality, and feel assured in their purchases.
The Solution
We redesigned the Raww Hair Shopify store to deliver a modern, elevated e-commerce experience. The layout was restructured with clearly defined categories such as “Shop by Style” and “Just Dropped,” helping customers navigate effortlessly. Visual storytelling was woven throughout the site with bold imagery, lifestyle photography, and sections dedicated to quality, handmade craftsmanship, and customer trust.
On the technical side, we optimized site performance and mobile responsiveness to ensure a seamless shopping journey. Shopify Search & Discovery was integrated to enhance product findability, while Judge.me reviews built credibility and reinforced the brand’s reputation for quality. The new store design emphasized both product excellence and Raww Hair’s empowering mission, creating a space where customers could connect emotionally while shopping confidently.
The Results
The redesigned Shopify store elevated Raww Hair’s digital presence, transforming it into a platform that is as empowering and polished as the brand itself. Customers now enjoy a seamless shopping journey with clear navigation, engaging visuals, and strong storytelling that highlights both product quality and brand values. Optimized performance and mobile-friendly design reduced friction and improved engagement, while integrated reviews fostered trust among new visitors.
With a scalable and conversion-focused Shopify foundation, Raww Hair is now better positioned to expand its community, strengthen its movement of empowerment, and drive long-term growth in the competitive hair extensions market.