Wear This Not That
Overview
Wear This Not That has carved a credible space in the fashion world, designing women’s apparel that blends trendsetting style with subtle innovation. The brand consistently rethinks the norms of fashion, offering clothing that is both fashionable and understated. Alongside their core range of tops, jackets, trousers, dresses, blazers, blouses, and jogger pants, the brand also carries gemstone necklaces, scarves, and curated designer pieces from labels such as Clara Sunwoo, Lysse, Scandal Italy, and Any Old Iron.
Despite turning heads in the fashion world, Wear This Not That faced challenges with their e-commerce presence. Their online store was visually outdated, lacked a properly organized inventory, and failed to fully capture the brand’s identity and sustainable story. As a result, customers often struggled to browse collections and connect with the brand experience. Seeking to fix this, the company turned to us for a complete redesign and re-engineering of their Shopify store to create a modern, performance-driven shopping experience.
Services & Technology
UX/UI Design
Theme Development
Performance Enhancement
Store Optimization
Shopify Search & Discovery
Judge.me Product Reviews App
The Challenge
When Wear This Not That first approached us, they were working with an off-the-shelf Shopify theme and managing development in-house. Their site was simplistic, lacked robust search functionality, performed poorly, and spread its content across fragmented microsites.
With their brand gaining rapid traction, they had ambitions to expand revenue, establish their sustainability credentials more strongly, diversify their product range, and grow their international reach. They needed a partner with the expertise to bring these ambitions to life while delivering an elevated e-commerce solution to support scale.
The Solution
We partnered with Wear This Not That to create a bespoke Shopify store that emphasized storytelling, sustainability, and ease of navigation. Their product catalog was restructured into clear, shoppable categories, supported by an intuitive search and filtering system powered by Shopify Search & Discovery. The store was designed with a refined UX that balanced editorial-style storytelling with smooth e-commerce functionality, allowing customers to both explore the brand’s sustainable vision and shop effortlessly.
On the technical side, we optimized site speed, streamlined backend operations, and integrated product reviews through Judge.me to foster trust and community. The visual design was elevated with bold imagery, clean layouts, and a modern aesthetic that reinforced the brand’s positioning as both innovative and fashion-forward. Mobile optimization was also a priority, ensuring a flawless shopping experience across all devices.
The Results
The redesigned Shopify store positioned Wear This Not That as a digitally forward fashion brand with a seamless and visually compelling customer experience. Clear navigation and improved search functionality enabled customers to easily browse across product ranges, while the refreshed design emphasized the brand’s unique identity and sustainability focus. Performance optimization led to faster load speeds and reduced friction across the customer journey, encouraging longer site visits and higher conversion potential.