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Agentic commerce

Shopify agentic commerce services for the era of AI shopping

Shopify agentic commerce is here: more shoppers now ask an AI assistant what to buy before they ever open a store. We make your store ready for that, with agent-ready product data, Agentic Storefronts set up properly, clean checkout and, when you need it, custom agent builds on Shopify’s Universal Commerce Protocol.

Get an agentic readiness review

Brands we have built for

FellerOcean State of MindPrince + BroomeSupa SuppsBeholderBodaLove by LilyLuna & WillowMovereRawwBahiaSalus SaunasMi AmorKartelRitzyWear This Not That

What Shopify agentic commerce means for your store

Agentic commerce is shopping where an AI agent helps the buyer discover, compare and purchase products inside a conversation. Instead of typing keywords into a search box and browsing ten tabs, a shopper might ask an assistant for a gift under a budget, a product that fits a specific need or the best option in a category, and the assistant answers with specific products from specific stores.

Shopify has built this into the platform. Its Catalog structures your product data and shares it with connected AI platforms. The Universal Commerce Protocol, an open standard Shopify co-developed with Google, covers how agents handle carts, checkout, payment and post-purchase. Agentic Storefronts, a channel in the Shopify admin, lets you manage which AI platforms see your products and how checkout works on each. Shopify reported that AI-driven traffic to its stores grew eightfold year over year in the first quarter of 2026, so the channel is no longer hypothetical.

The catch is that agents can only recommend what they understand. A product with a vague title, thin description, missing attributes and unclear shipping or returns information is hard for an agent to match to a request, however good the product is. Agentic commerce rewards stores with complete, accurate, well-structured data. That is the work we do.

  • An agentic readiness review of your catalog, policies and technical set-up
  • Product data rebuilt so agents can match your products to real shopper requests
  • Agentic Storefronts configured with the right channels and checkout settings
  • Tracking so you can see orders, sales and conversions from AI channels
  • Custom agent and MCP builds on Shopify’s Universal Commerce Protocol
  • Ongoing optimization as platforms and channels change

Not sure where your store stands? Start with a free audit of your current store and we will point to the biggest gaps.

Talk to our team

Shopify agentic commerce services we offer

Take one service on its own or combine them into a single plan. Every engagement starts with a written scope.

  • Diagnose

    Agentic readiness review

    We review how agents see your store: product titles, descriptions, attributes, images, pricing, inventory, policies and structured data, and return a ranked list of fixes.

  • Data

    Product data enrichment

    Clear titles, complete attributes, specifications, sizing and use-case language added to your catalog, so an agent can tell which of your products answers a given request.

  • Structure

    Metafields, taxonomy and Catalog mapping

    Standard product categories, metafields and metaobjects for the details agents look for, plus Catalog mapping when your data does not match Shopify’s defaults.

  • Channels

    Agentic Storefronts set-up

    We configure which AI channels see your products, how direct checkout behaves where it is offered and how your orders from each channel are tracked.

  • Checkout

    Checkout and policy readiness

    Discounts, shipping rules, delivery estimates and return policies that behave correctly and read clearly wherever the buyer starts, including Shopify Functions for custom rules.

  • Visibility

    Technical SEO and AI crawlability

    Structured data, clean URLs, sitemaps, crawler rules and a maintained llms.txt file, so answer engines can read your store and your content.

  • Build

    Custom agents on UCP and MCP

    Shopping assistants and agent integrations built on Shopify’s Universal Commerce Protocol and MCP servers, for brands that want to run their own agent experience.

  • Measure

    AI channel reporting

    Reporting that separates AI-sourced visits and orders from everything else, so you can see what the channel is worth and where to improve.

  • After launch

    Optimization and support

    Ongoing data improvements, channel changes and fixes on a monthly plan or hourly basis, as Shopify and the AI platforms evolve.

How agentic commerce works on Shopify

Platform details change quickly. This is how the main pieces fit together, based on Shopify’s own documentation. We confirm what is available to your store before we plan work.

Shopify Catalog: your products, structured for agents

Shopify Catalog structures product data, including titles, descriptions, images, pricing, inventory and shipping details, and shares it with connected AI platforms. Eligible products are included by default, and changes you make in the admin flow through without a separate feed.

Catalog needs no set-up for most merchants, but what comes out depends on what you put in. If your product data is thin or inconsistent, the Catalog will faithfully share thin or inconsistent data. Merchants whose data does not fit the defaults can use Catalog mapping to describe it properly.

The Universal Commerce Protocol: a common language for agents

The Universal Commerce Protocol, or UCP, is an open standard co-developed by Shopify and Google that covers cart, checkout, payment and post-purchase for agent-led shopping. Surfaces built on UCP apply your checkout rules, discounts and customizations, rather than bypassing them.

For most merchants, UCP is plumbing you never touch. For brands that want to build their own agent experiences, it is the foundation, along with Shopify’s MCP servers for catalog, cart, checkout and orders.

Agentic Storefronts: managing AI channels from the admin

Agentic Storefronts is a sales channel in the Shopify admin. For each AI channel you can turn product discovery on or off and, where offered, control direct checkout. Reporting shows orders, sales and conversions from the connected channels, and search intelligence shows which AI queries in your category you appear for and where you do not.

Shopify says it adds no transaction fees beyond standard processing rates. You remain the merchant of record and you keep the customer relationship.

Which channels and which shoppers

As of Shopify’s mid-2026 documentation, ChatGPT is live for merchants selling to US buyers, with the purchase completed on your store’s checkout. Microsoft Copilot can discover your products through Catalog, and eligible merchants can use Copilot Checkout. AI Mode in Google Search and the Gemini app are available to select US-based shops selling to US buyers, with native checkout and a wider rollout under way.

Purchasing through these channels is currently US-focused, and eligibility varies by channel and by store. We check what is open to you today and plan for what is coming, rather than assuming.

The Agentic plan: for brands not on Shopify

Shopify also offers an Agentic plan for businesses on other platforms. It lets them sell through Shopify’s AI channels without moving their online store, working alongside existing product, tax and order systems. Pricing is based on standard payment rates for sales through Shopify Checkout-powered channels rather than a monthly subscription.

If you run another platform and want to test AI channels, we can help you decide whether this route or a full move to Shopify makes more sense.

For brands building their own agents

Shopify’s developer tools let you build agents that search the Catalog, build carts, create checkouts and track orders. Agents identify themselves with a hosted profile, which determines their trust level and access, and Shopify provides a command line tool, MCP servers for catalog, cart, checkout and orders and order webhooks.

We build these integrations, whether the agent is a shopping assistant on your own site, a concierge inside another product or an internal tool for your sales team.

What makes a Shopify store ready for AI agents

Agents match requests to products using the information you provide. These are the areas where we usually find the biggest gains.

Product titles and descriptions that say what the product is

Agents work from the words on the page. A title such as “The Alex” tells an agent nothing, while “Alex leather crossbody bag, tan, fits a 13-inch tablet” tells it a lot. We rewrite titles and descriptions to state what the product is, who it suits and what makes it different, in plain language rather than keyword lists.

  • Titles that include product type, key attribute and variant details
  • Descriptions that answer the questions a shopper would ask
  • Use-case and audience language, such as “for sensitive skin” or “carry-on size”
  • Consistent naming across the whole catalog

Complete, structured attributes

Materials, dimensions, sizing, compatibility, ingredients, certifications and care instructions are the details that decide whether an agent can match your product to a specific request. We add them as standard product category attributes and as metafields and metaobjects, so they are structured, filterable and reusable across your store, your feeds and agent channels.

Honest pricing, inventory and shipping data

Agents lose trust in stores whose data is wrong. Prices must match checkout, stock levels must be current and shipping costs and delivery estimates must be clear. We check that what an agent is told is what the buyer finds.

Policies and trust signals agents can read

Shipping, returns, warranty and contact information should be easy to find and plain to read. Reviews, ratings and clear brand information give agents and shoppers confidence. We tidy policy pages and connect reviews so the trust signals are present and structured.

Images with real information

Agents and shoppers both rely on images. We make sure each product has clear, consistent photography with descriptive alt text and file names, so the visual information is available to systems that read it as well as to people who see it.

A fast, crawlable site

Agents and answer engines also read your site directly. Fast pages, clean URLs, sitemaps, structured data and sensible crawler rules make that easier. We also set up and maintain an llms.txt file that gives AI systems a clear map of your services, products and key pages.

What a Shopify agentic commerce engagement includes

The scope we agree in writing before work starts, grouped the way the work happens.

Review

  • Agentic readiness review of catalog, policies and site
  • Channel eligibility check for your markets
  • Competitor and category query review
  • Ranked list of fixes and a written scope

Product data

  • Title and description rewrite for priority products
  • Standard categories, attributes and metafields
  • Image alt text and naming fixes
  • Catalog mapping where your data is custom

Channels

  • Agentic Storefronts configuration
  • Channel-by-channel discovery and checkout settings
  • Checkout, discount and shipping rule checks
  • Policy page and trust-signal clean-up

Technical foundations

  • Structured data and technical SEO fixes
  • Sitemap and crawler rule review
  • Maintained llms.txt file
  • Speed and crawlability checks

Measurement

  • AI channel reporting set-up
  • Analytics segments for AI-sourced traffic
  • Baseline and review cadence
  • Query and gap monitoring

Custom builds

  • Agent and MCP integrations on UCP
  • Shopping assistants for your own site
  • Order and webhook handling
  • Documentation and handover

How our Shopify agentic commerce process works

Six stages, each with a clear output, so scope, priorities and results stay visible.

Start a project
  1. 01Assess

    See your store as an agent does

    We review your catalog, policies, structured data and channel eligibility, and test how your products show up for realistic shopper requests.

  2. 02Prioritize

    A ranked plan

    Fixes are ordered by likely impact and effort, starting with the products and categories that matter most to revenue. You approve the scope in writing.

  3. 03Enrich

    Rebuild the product data

    We rewrite titles and descriptions, add attributes and metafields, fix images and align your catalog with Shopify’s categories.

  4. 04Configure

    Set up channels and checkout

    We configure Agentic Storefronts, check checkout and shipping behavior and tidy policies, then test the experience end to end.

  5. 05Measure

    Track what the channel delivers

    We set up reporting and analytics segments so orders, sales and conversions from AI channels are visible and comparable.

  6. 06Improve

    Iterate on real data

    Search intelligence and reports show where you appear and where you do not. We improve data and content in regular cycles as channels change.

Ways to sell through AI agents, compared

There is more than one route. This is how the main options differ in practice.

Agentic StorefrontsAgentic planCustom agent on UCP
Best suited toBrands already on ShopifyBrands on another platform that want to test AI channelsBrands that want their own agent experience
What it doesShares your catalog with connected AI channels and lets you manage them in the adminSells through Shopify’s AI channels alongside your existing systemsLets your own agent search products, build carts and check out
EffortLow to moderate, mostly data qualityModerate, mostly integrationHighest, engineering project
Where we helpData, configuration, trackingIntegration and data mappingDesign, build and handover
Ongoing workData and content improvementCatalog sync and improvementMaintenance and agent tuning

Availability and terms depend on your store and markets. We confirm what is open to you before recommending a route.

Catalog-heavy and design-led stores we have built

Agent readiness starts with well-structured catalogs and clear product pages. These projects show the foundations we build on.

Ritzy Shopify store

Shopify Redesign

Ritzy

  • UX/UI Design
  • Theme Development
  • Shopify Search & Discovery
The problem
RITZY's growing retail presence and expanding international audience demanded a digital storefront that could match the brand's premium, culture-forward identity. The existing online experience lacked the visual refinement and…
What we built
We built RITZY's Shopify store development with a design language rooted in refinement, warmth, and cultural resonance. The layout was structured to foreground the brand's high-quality product photography, with clean typographic…
The result
The redesigned Shopify store gave RITZY a digital presence worthy of its status as a recognised Emirati jewellery brand. By translating the brand's in-store elegance into a fluid, performance-optimised online experience, the…
Read the case study
Supa Supps Shopify store

Shopify Development

Supa Supps

  • UX/UI Design
  • Theme Development
  • Product Optimization
  • Shopify Search & Discovery
  • Judge.me Product Reviews App
The problem
The previous Supa Supps website did not accurately convey the brand’s purity-driven philosophy or the premium quality of its products. The design lacked consistency, product categories were not structured intuitively, and the…
What we built
We designed and developed a custom Shopify theme tailored for clarity, performance, and brand storytelling. The UI was built around clean layouts, organic tones, and bold typography that reflected Supa Supps’ purity-driven…
The result
The new Shopify store gave Supa Supps a digitally mature, conversion-focused platform that perfectly mirrors its commitment to purity and performance. Customers now experience faster browsing, improved product discovery, and a…
Read the case study
Luna & Willow Shopify store

Shopify Development

Luna & Willow

  • UX/UI Design
  • Theme Development
  • Store Optimization
  • Catalog Building & Organization
  • Shopify Search & Discovery
The problem
The previous Luna & Willow website was outdated, difficult to navigate, and not aligned with the brand’s evolving identity. Products were not fully organized, leading to a confusing shopping experience that caused potential…
What we built
We built Luna & Willow a brand-new Shopify store using Shopify’s Sections Everywhere to support faster feature development and future scalability. Our custom framework ensured fast page load speeds (averaging just 2 seconds)…
The result
The new Shopify storefront transformed Luna & Willow’s digital presence, delivering a shopping experience that is both intuitive and visually engaging. Customers can now effortlessly browse products by category, leading to…
Read the case study
BODA Shopify store

Shopify Development

BODA

  • UX/UI Design
  • Theme Development
  • Performance Enhancement
  • Shopify Search & Discovery
  • Judge.me Product Reviews App
The problem
BODA approached us with the goal of a complete full website redesign, aiming for a visually appealing brand aesthetic that would resonate with their customers.
What we built
We worked on several elements of BODA's store, including color, typography, and imagery, while also restructuring many of the site's core pages. Our work preserved the brand's integrity while creating a new UX that was designed…
The result
The new website for BODA successfully captures the essence of its "Functional Luxury" brand. The updated design and improved user experience have created a sophisticated digital presence that reflects the quality of their…
Read the case study

Who Shopify agentic commerce suits

Any store with a clear product can benefit. These are the groups that tend to gain the most.

  • D2C

    Direct-to-consumer brands

    Brands whose products suit a conversation: gifts, routines, problem-solving purchases. Strong product language helps agents recommend you with confidence.

  • Catalog

    Large-catalog retailers

    Stores with many products and variants, where structured attributes decide whether an agent can find the right item.

  • Platform change

    Brands on other platforms

    Teams who want to test AI channels without a full replatform, or who are weighing a move to Shopify.

Agentic commerce mistakes we help you avoid

If one of these sounds familiar, a short conversation or an audit is usually the right first step.

  • Assuming the default feed is enough

    Catalog shares what you give it. If titles and attributes are thin, agents will have little to work with. We fix the source data.

  • Chasing channels instead of data

    New channels appear often, but good data works across all of them. We invest in the foundation first.

  • Copy written only for keywords

    Agents read for meaning. Plain, specific descriptions beat keyword lists for both shoppers and assistants.

  • Policies hidden or vague

    Unclear shipping and returns information costs trust. We make policies easy to find and easy to read.

  • No way to measure the channel

    Without reporting, you cannot tell what AI channels deliver. We set up tracking from day one.

  • Treating it as a one-off

    Channels, rules and shopper behavior keep changing. We plan regular improvement cycles, not a single project.

Reading before you start

Guides from our team on conversion, cost and platform choice.

Testimonials

What brands say about working with us

5.0from 8 client reviews

  • From creation of my site to working with them after for updates and changes to my site. The team goes above and beyond. Their communication, service and attention to detail is very good. They are wonderful to work with and very helpful with questions. I have found a team who believes in growth, creativity and good work ethic. Appreciate Starhead for always supporting our team!

    Alisha

    Ritzy

  • We are so happy with Starhead. They did an exceptional job at helping us create a new website with our new branding. We especially appreciate the good communication, the attention to details, the understanding and proactiveness. I am so happy we chose Starhead to help us, and 10/10 recommend them. We will continue to work with them in the future. Thank you so much for your work!

    Solveige Itervag

    Movere

  • ABSOLUTELY BEYOND AMAAZZING I HIGHLY HIGHLY RECOMMEND Prashant and Gaurav were super professional and kind. Their #1 goal is deliver everything you as the customer envision. Super detailed, very responsive, cares about the client Starhead Digital made every thing come true that i dream about having for my website I Definitely will be using Starhead Digital in future projects

    Julia

    Ocean State of Mind

  • It was a pleasure to work with Starhead Digital. They delivered the website extremely quick while also exceeding expectations of what we wanted. They ensured we were satisfied and were very communicative throughout the whole process. I will definitely be working with them again for any other projects, or even a website refresh. If you are looking for amazing quality work at a very reasonable price, I completely recommend!

    Chris

    Supa Supps

  • Very professional and focussed on exactly meeting my expectations. Any specifications I gave them they fully fulfilled or had an answer. I got quick replies to my questions at any time of the day and their communication in English is probably better than mine ';).
    Fully satisfied!

    Felix Brosi

    The Perfect Biquini(Bossa)

  • Working with Starheadtech was an absolute pleasure! They built and optimized our Shopify store beautifully — seamlessly integrating Google, TikTok, and Klaviyo. Their clear communication, problem-solving mindset, and clean custom coding truly stood out. Fast, professional, and genuinely results-driven. We're thrilled with our new site and can't recommend him enough!

    Jessica

    Love by Lilly

  • The team at Starhead digital was amazing to work with. They captured all the details I needed for an operational website. They were quick, understood the task, and even went above and beyond of the requirements. Thanks Prashant & team, would love to work with them again and recommend them to others.

    Sebastian

    Ina Malibu

  • Starhead Digital successfully helped us to migrate from Magento to Shopify. It was a great experience to work with them. The whole process was very much organize and smooth. The team was highly responsive, and internal stakeholders were particularly impressed with the Starhead Digital.

    Amy

    Salus Saunas

Where to go next

Pick the service closest to what you need now. They are all delivered by the same team.

Common FAQs

Frequently asked questions

  • What is Shopify agentic commerce?

    Shopify agentic commerce is shopping where an AI agent helps a buyer discover, compare and purchase products in a conversation. Shopify supports it through Catalog, which structures and shares your product data, the Universal Commerce Protocol for cart and checkout and Agentic Storefronts for managing AI channels from the admin.

  • What are Shopify Agentic Storefronts?

    Agentic Storefronts is a sales channel in the Shopify admin that lets you manage which AI shopping platforms see your products. For each channel you can turn product discovery on or off and, where offered, control direct checkout, and you get reporting on orders, sales and conversions.

  • What is the Universal Commerce Protocol?

    The Universal Commerce Protocol, or UCP, is an open standard co-developed by Shopify and Google that covers cart, checkout, payment and post-purchase for agent-led shopping. Surfaces built on UCP apply your checkout rules and discounts, and it is the foundation for building your own agent experiences.

  • Can I sell my Shopify products in ChatGPT?

    As of Shopify’s mid-2026 documentation, ChatGPT is live for merchants selling to US buyers, with the purchase completed on your store’s checkout. Eligibility varies by store and market, so we confirm what is available to you and plan around it.

  • Does it cost extra to sell through AI channels?

    Shopify states there are no transaction fees beyond standard payment processing rates for selling through Agentic Storefronts. Our fees are for the work of preparing your store, such as data, set-up, tracking and builds, and are quoted in a written scope.

  • Do I need to build anything to be included?

    Not necessarily. For Shopify merchants, Catalog and UCP are enabled by default for eligible products. What most stores need is better product data, clear policies and tracking, which is where our work focuses.

  • How do I get AI agents to recommend my products?

    Agents recommend products they can understand, so the most reliable approach is complete, accurate and specific product data, clear policies, trustworthy reviews and a fast, crawlable site. No one can guarantee placement, and we do not promise rankings, but we can remove the gaps that keep your products out.

  • Do you offer an agentic readiness review?

    Yes. We review your catalog, policies, structured data and channel eligibility and give you a ranked list of fixes. You can start with a free audit of your store, then decide whether to commission the work.

  • Can you build a custom AI shopping agent for my store?

    Yes. We build agent integrations on Shopify’s Universal Commerce Protocol and MCP servers, including shopping assistants and internal agents. We scope them around your catalog, rules and goals.

  • I am not on Shopify. Can I still sell through AI channels?

    Shopify offers an Agentic plan for businesses on other platforms, which works alongside your existing systems. We can help you compare that route with a full move to Shopify.

  • How do I measure results from AI channels?

    Agentic Storefronts reports orders, sales and conversions from connected channels, and we add analytics segments for AI-sourced traffic. We set a baseline first so improvements are measured against something real.

  • Do you offer support after launch?

    Yes. A post-launch support window is included, and ongoing work is available on a monthly plan or hourly basis. Channels and rules change quickly, so we plan regular improvement cycles.

Get started

Ready to get your store found by AI shopping agents?

Tell us about your catalog and goals. We will reply with an honest view of where you stand, a written scope and the questions we need answered.

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