Starhead Digital

Technical audit

Shopify technical audit for code, apps and performance

Our developers inspect your theme, apps, scripts, integrations and store settings to find what slows the store, breaks under load or puts data at risk. You get a fix list ranked by risk and effort.

A health check for everything under the storefront

A Shopify technical audit is a developer-led review of how your store is built and wired together. Over time most stores collect layers: a theme customized by several freelancers, apps installed for one campaign and never removed, snippets left by apps long since uninstalled, and tracking added in three different ways. Each layer works on its own. Together they cause slow pages, odd bugs and data you cannot trust.

We read the code, measure performance and trace how data moves between Shopify and the tools around it, such as your ERP, email platform, reviews app and analytics. The aim is to find the issues costing you sales or stability now, and the ones that will cause trouble as you grow.

The audit is most useful before a big sale period, before a redesign or replatform decision, after taking a store over from another agency, or whenever the team has stopped trusting the store to behave.

  • Reviewed by Shopify developers, not only automated tools
  • Every finding rated by risk, impact and effort
  • Quick fixes kept separate from larger rebuild decisions
  • Notes written so any competent developer can act on them

You get an honest view of whether to fix, refactor or rebuild.

What the technical audit inspects

From Liquid templates to API connections, we cover the parts of the store shoppers never see but always feel.

  • Theme and Liquid code

    Structure, duplicated logic, unused snippets, heavy loops and hard-coded content. We run Shopify Theme Check and then read the code by hand to judge how maintainable it really is.

  • Online Store 2.0 structure

    Whether templates use JSON templates, sections and blocks so your team can edit pages without code, or still depend on older, rigid layouts that need a developer for every change.

  • JavaScript and CSS

    Bundle sizes, render-blocking files, libraries loaded twice and scripts that run on pages where they do nothing. Each one is traced to the template or app that adds it.

  • Apps and leftover code

    Every installed app, what it loads and on which pages. We look for overlapping apps, forgotten subscriptions and code left behind by apps you have already removed.

  • Performance and Core Web Vitals

    Largest contentful paint, interaction to next paint and cumulative layout shift on key templates, using field data where available, traced to specific images, fonts, scripts and apps.

  • Mobile and responsive behavior

    Layouts, menus, sticky elements and tap targets on real phone sizes. Many bugs only appear on one breakpoint, so we test the breakpoints your customers actually use.

  • Product and collection templates

    Variant selection, price and availability updates, media galleries, filters and pagination. These templates carry most of your revenue, so they get the closest look.

  • Cart and checkout

    Cart behavior, discount logic, payment options and checkout customizations. On Plus we check whether any old checkout.liquid edits or Shopify Scripts still need moving to checkout extensibility and Shopify Functions.

  • Tracking and analytics

    GA4, ad pixels, tag manager and Shopify customer events. We look for double counting, missing purchase events and pixels that no longer belong to any active campaign.

  • Integrations and APIs

    Connections to ERP, inventory, shipping, email and marketing tools. We review webhook handling, the API versions in use, error logs and sync gaps that cause stock or order mismatches.

  • Data model and settings

    Metafields, metaobjects, product structure, markets, taxes and shipping settings. A clean data model makes future features faster and cheaper to build.

  • Security and access

    Staff and collaborator accounts, app permissions, custom app tokens and third-party scripts with broad access. We flag anything that has more access than it needs.

Our Shopify audit checklist

A condensed version of what we work through. The full checklist is adapted to your store, plan and integrations.

Theme code

  • Theme Check results reviewed by hand
  • Unused sections, snippets and assets
  • Hard-coded content that should be settings or metafields
  • Liquid loops and filters that slow rendering
  • Customizations that block theme updates

Apps

  • Installed apps against what is actually used
  • Scripts and app embeds per page type
  • Overlapping features between apps
  • Code left by uninstalled apps
  • App permissions against what each needs

Performance

  • Core Web Vitals on home, collection, product and cart
  • Largest contentful paint element per template
  • Image sizing and lazy loading
  • Font loading and layout shift
  • Third-party scripts loaded before interaction

Cart and checkout

  • Add to cart across variants and bundles
  • Discount and free shipping logic
  • Checkout extensions and Functions on Plus
  • Payment methods by market
  • Order confirmation and status pages

Tracking

  • GA4 purchase events against Shopify orders
  • Ad pixels and conversion events
  • Consent handling before tags fire
  • Duplicate tags across methods
  • UTM and referral data reaching reports

Integrations

  • Inventory and order sync behavior
  • Webhook failures and retries
  • API versions used by custom apps
  • Error logs and alerting
  • Ownership and documentation of each connection

Settings and access

  • Staff and collaborator accounts
  • Markets, currencies and languages
  • Taxes and shipping profiles
  • Redirects and 404 pages
  • Domain and email sending setup

Problems this audit is built to catch

If any of these sound familiar, a technical audit will usually pinpoint the cause rather than another symptom.

  • Pages slowed over time

    The store was quick at launch and has grown slower with each app, campaign and section.

  • Bugs that come back

    The same layout or cart issue gets fixed, then reappears after the next theme edit.

  • Numbers do not match

    Shopify, GA4 and your ad platforms report different order counts and revenue.

  • Stock and order sync errors

    Inventory or orders drift out of step between Shopify and your back-office systems.

  • Fear of theme updates

    Nobody wants to touch the theme because nobody is sure what will break.

  • Unknown inherited setup

    You took the store over from another team and need to know what you actually have.

  • Checkout surprises

    Discounts apply inconsistently, or a payment option disappears for some shoppers.

  • Paying for unused apps

    Monthly app charges keep growing, but nobody can say what half of them do.

  • Good lab scores, poor real ones

    Speed tests look fine on a desktop, yet real shoppers on phones still report a slow, jumpy store.

  • Old access nobody removed

    Former staff, past agencies and retired apps still have accounts or tokens on the store.

How we approach a technical review

Automated tools find the easy problems. The useful findings come from reading the store the way the next developer will have to.

Reading the theme like its next maintainer

Automated scores tell you that something is slow. They rarely tell you why, or what it will cost to fix. So we download a copy of your theme and read it the way a developer inheriting it would. Which sections are really used? Is product logic repeated in five places, so a change to one breaks the others? Is content baked into templates where your team cannot edit it? Are there customizations that will stop you applying the theme vendor’s next update?

Shopify Theme Check catches syntax and common performance mistakes, and we run it on every audit. The judgment calls are human ones: how hard each template is to change safely, where the fragile parts sit, and which problems are worth fixing now versus living with until a larger rebuild.

Putting a cost on every app

Apps are where most stores lose speed without noticing. Each one can add scripts, styles and network requests, sometimes on every page even when its feature appears on one. Apps that were uninstalled can leave snippets and script tags behind that keep loading for years.

We list every app, what it adds and where, and measure its effect by comparing pages on a duplicate theme with and without it. That turns a vague feeling that apps slow things down into a specific list: this reviews widget costs this much on product pages, these two apps do the same job, this script belongs to a tool you stopped paying for. Each app gets a keep, configure, replace or remove recommendation.

Following an order from click to warehouse

Many of the costliest problems sit between systems rather than in the theme. We follow a test order from the first page view through cart, checkout and confirmation, then into your ERP, warehouse, email platform and analytics. Along the way we check that each event fires once, that stock updates in the right direction and that webhooks failing at night do not go unnoticed until morning.

We also look at the versions of Shopify’s APIs your custom apps and integrations call. Shopify releases API versions on a regular schedule and retires old ones, so an integration nobody has touched in a while can be closer to breaking than anyone realizes.

Fix, refactor or rebuild

One of the most useful outcomes is an honest answer to a hard question: is this theme worth keeping? Many stores only need targeted fixes, such as removing unused apps, deferring heavy scripts and cleaning up a handful of templates. Others have code so tangled that every change takes longer than it should, and patching it costs more over a year than starting again.

We give you our view and the reasons behind it. If targeted fixes are enough, the roadmap shows the order to tackle them. If a refactor or a rebuild on a modern Online Store 2.0 theme makes more sense, we explain what you would gain, what carries over, such as products, metafields and content, and what would need to be rebuilt.

  • Targeted fixes when the foundation is sound
  • A refactor plan when key templates need rework
  • A rebuild case when maintenance cost outweighs the theme

Your store before and after the audit

What typically changes once the recommended fixes are in place. The audit itself is the map; the fixes are the journey.

Before the auditAfter the fixes
App stackUnclear what each app does or costsEach app justified, overlaps and leftovers removed
Theme codeFragile templates nobody wants to touchKnown weak spots fixed or scheduled for refactor
Page speedSlow pages with no clear causeSlow metrics traced to causes and addressed in order
TrackingTools disagree on orders and revenueEvents fire once and reports line up with Shopify
IntegrationsSync errors found by customersFailures logged, alerted and documented
CheckoutLegacy customizations of uncertain statusCurrent approach confirmed, migrations planned
AccessOld accounts and broad app permissionsAccess trimmed to what each person and app needs
PlanningFixes chosen by whoever shouts loudestA ranked roadmap the whole team agrees on

The after column describes the store once findings are acted on, by our developers or your own team. We do not promise specific scores or speed figures before seeing the store.

Inside a Shopify technical audit: the deeper checks

Six areas where a closer look at the store usually changes the fix list.

Diagnosing Core Web Vitals, not just scoring them

A single lab test is a snapshot from one simulated device. Google’s Core Web Vitals assessment is based on field data from real Chrome users, so a store can pass a lab test and still fail where it counts. Where your store has enough traffic to appear in the Chrome UX Report, we start from that field data, then use lab tools to explain it.

Each metric points to a different kind of cause. Slow largest contentful paint usually comes from the hero image, render-blocking files or fonts. Poor interaction to next paint usually comes from heavy JavaScript, often from apps, running when a shopper taps a variant or opens a menu. Layout shift often comes from app widgets, banners or images without fixed sizes that appear after the page has drawn. We name the element and the file behind each problem, so the fix is specific.

Judging theme code quality

Healthy theme code has a few recognizable traits. Logic lives in reusable snippets rather than being copied between templates. Content and settings are editable in the theme editor or held in metafields and metaobjects, not typed into Liquid. Sections load only the assets they need. Custom work is kept apart from vendor code, so the theme can still be updated.

We look for the opposite: product logic repeated in several places, large inline scripts, assets loaded on every page for one section, and edits scattered through vendor files. Each pattern is listed with the files involved, so a developer can see exactly where the fragile parts sit.

Measuring app bloat and script cost

Theme app extensions and app embeds are the current way for apps to add features to a theme, and they can be switched off in the theme editor. Older apps may still inject code directly into theme files or add script tags. We note which method each app uses, because it changes how safely it can be removed and how much it costs on pages where it does nothing.

Reviewing checkout and Shopify Functions

Shopify has moved checkout customization to checkout extensibility, with checkout UI extensions for the interface and Shopify Functions for logic such as discounts, payment and delivery options. For Plus stores we check whether any legacy checkout.liquid edits or Shopify Scripts are still in use, what they do and how each one maps to the current tools.

Where Functions or checkout extensions are already in place, we review how they behave with your discount stack, markets and payment methods, and whether more than one app is trying to control the same part of checkout. On any plan, we check the thank you and order status pages, where tracking and post-purchase apps often overlap.

Mapping integrations and data flow

For each connected system we record which way data moves, what triggers it, which system is the source of truth for stock, prices and customers, and what happens when a sync fails. Many problems come from two systems both believing they own the same field, so we look for that conflict specifically.

Checking security hygiene

Shopify secures the platform, but access to your store is yours to manage. We review staff and collaborator accounts against current team members, check whether two-step authentication is required for staff, and compare the permissions of each account and app with what it needs. Custom apps and their API access scopes get the same review, along with any tokens shared with outside services.

We also look at third-party scripts on the storefront and pixels set up through customer events, because each one can see what shoppers do. Anything without a clear owner or purpose is flagged for removal.

  • Accounts for people who have left
  • Apps and tokens with broader access than they need
  • Scripts nobody can identify

How we rate each finding

Every item in the fix list carries one of these levels, so the order of work is clear before anyone starts.

CriticalHighMediumOptional
What it meansLosing orders or exposing data nowHurting sales, speed or data accuracyAdds cost or risk over timeWorth doing when time allows
Typical examplesBroken add to cart on a variant, an exposed token, a failing order syncA slow product template, double-counted purchases, a heavy app on every pageDuplicated theme logic, leftover app code, undocumented integrationsNaming tidy-ups, minor CSS cleanup, small accessibility polish
Suggested timingBefore anything elseWithin the next round of workPlanned into the roadmapAlongside related work

Levels are our judgment from what we find in your store. Your team can move items up or down to match business priorities.

How the technical audit works

A developer-led review with a clear scope and a practical handover.

  1. 01Scope

    Access and priorities

    We agree which areas matter most and get collaborator access to the store, plus read access to analytics and integration logs. We also ask what has changed recently and what worries the team most. We never work on your live theme during the audit.

  2. 02Code review

    Read the theme and scripts

    We download a copy of the theme, run automated checks and review the code by hand. App embeds, snippets and injected scripts are listed and traced to their source, and customizations are compared against the original theme where we can get it.

  3. 03Measure

    Test speed and behavior

    We measure key templates on mobile and desktop, read field data where the store has enough traffic, and test cart, account and checkout behavior. Apps are isolated on a duplicate theme to see what each one costs.

  4. 04Systems

    Trace data and integrations

    We follow orders, inventory and customer data through each connected system and check tracking events from page view to purchase. Access, permissions and tokens are reviewed alongside.

  5. 05Score

    Rank risks and fixes

    Each finding gets a risk level, an impact rating and an effort estimate. We group them into urgent fixes, planned improvements and longer-term decisions, and note which fixes depend on others.

  6. 06Handover

    Walk through the roadmap

    We present the report and roadmap on a call with your team and answer questions from developers and decision makers. If you want our developers to carry out the fixes, we scope that separately.

What you get at the end

Documents written for developers, with summaries written for the people who make decisions.

  • Technical audit report

    An overview of store health and the main risks, followed by detailed findings for code, apps, performance, tracking, integrations and security.

  • Prioritized fix list

    Every issue with a risk level from critical to optional, an effort estimate and the files, apps or settings involved, ready to drop into a task board.

  • App inventory

    Installed apps with what each does, its performance cost, overlaps with others and a keep, configure, replace or remove recommendation.

  • Performance findings

    Core Web Vitals results for key templates with the specific causes behind each slow metric and the order in which to fix them.

  • Tracking and integration map

    Where events and data flow, the gaps we found and the changes needed to make reporting and syncs trustworthy.

  • Fix, refactor or rebuild view

    Our recommendation on the theme’s future with the reasoning, so a redesign or replatform decision rests on evidence.

  • Walkthrough call

    A session with your developers and stakeholders to go through the roadmap, answer questions and agree next steps.

Good moments to book an audit

An audit pays off most just before a decision or a busy period, when knowing the facts changes what you do next.

  • Before peak season

    Find the fragile parts while there is still time to fix them, rather than discovering them under the heaviest traffic of the year.

  • Before a redesign

    Know what is worth keeping, so the new design is not built on code or apps that will cause the same problems again.

  • After an agency handover

    Get an independent picture of what the previous team left behind, including undocumented apps, scripts and integrations.

  • Before moving to Plus

    Check integrations, checkout customizations and data structure before upgrading, so Plus features are planned on a clean base.

  • After a run of app changes

    If several apps have been added or swapped recently, an audit shows their combined effect on speed and stability.

  • When reporting breaks down

    If nobody trusts the numbers, a tracking review is the fastest way back to decisions based on real data.

Extra checks for Plus and complex stores

Added to the scope when a store runs Shopify Plus, several markets or custom back-office connections.

Checkout and logic

  • Legacy checkout.liquid edits and Shopify Scripts still in use
  • Checkout UI extensions and where each one renders
  • Shopify Functions for discounts, payments and delivery
  • Overlaps between apps that change checkout

Automation and B2B

  • Shopify Flow workflows, triggers and failures
  • B2B company accounts, catalogs and price lists
  • Payment terms and draft order handling
  • Expansion stores and how data is shared between them

Markets and data

  • Market-specific prices, currencies and domains
  • Translated content and metafields per market
  • Duties and tax settings by region
  • Which system owns stock, prices and customer records

Custom apps and access

  • API scopes requested by each custom app
  • Tokens shared with agencies and outside tools
  • Webhook subscriptions nobody still uses
  • Who owns each app and its hosting

Projects that show it

These were rebuilds rather than standalone audits, but each started from the kind of performance, structure and integration problems an audit uncovers.

Wear This Not That Shopify store

Shopify Development

Wear This Not That

  • UX/UI Design
  • Theme Development
  • Performance Enhancement
  • Store Optimization
  • Shopify Search & Discovery
The problem
Despite turning heads in the fashion world, Wear This Not That faced challenges with their e-commerce presence. Their online store was visually outdated, lacked a properly organized inventory, and failed to fully capture the…
What we built
We partnered with Wear This Not That to create a bespoke Shopify store that emphasized storytelling, sustainability, and ease of navigation. Their product catalog was restructured into clear, shoppable categories, supported by an…
The result
The redesigned Shopify store positioned Wear This Not That as a digitally forward fashion brand with a seamless and visually compelling customer experience. Clear navigation and improved search functionality enabled customers to…
The Perfect Biquini(Bossa) Shopify store

Shopify Development

The Perfect Biquini(Bossa)

  • UX/UI Design
  • Custom Shopify Theme Development
  • Performance Enhancement
  • Shopify Search & Discovery
  • Judge.me Product Reviews App
The problem
The brand's original online store failed to reflect its high-quality, artisanal identity. The website had a generic, cluttered design that diluted the premium customer experience. The stunning product photography was undermined…
What we built
Our solution was to develop a “digital atelier” concept, building a custom Shopify theme that functioned as a clean, immersive gallery for the product. We implemented a minimalist, narrative-driven design, featuring a fluid…
The result
The new site successfully mirrors the brand’s quality, improving engagement and trust. The minimalist design reduced bounce rates and increased session times. Streamlined navigation and fast pages improved the path to purchase…
Kartel Watches Shopify store

Shopify Redesign

Kartel Watches

  • UX/UI Design
  • Theme Development
  • Performance Enhancement
  • Shopify Search & Discovery
  • Judge.me Product Reviews App
The problem
Kartel Watches faced limitations with their existing e-commerce platform. Looking for a fresh Shopify store design and a solution to support faster growth, they partnered with us for a complete redesign and rebuild.
What we built
We structured the site with clear and engaging navigation, segmenting it into Watches, Experiences, Accessories, Gift Cards, and About. This intuitive layout made it easy for customers to discover both products and experiential…
The result
The new Shopify Plus storefront for Kartel Watches elevated both the brand’s digital presence and customer experience. The immersive homepage and intuitive navigation encouraged deeper exploration across products and experiences…

Testimonials

What brands say about working with us

5.0from 8 client reviews

  • From creation of my site to working with them after for updates and changes to my site. The team goes above and beyond. Their communication, service and attention to detail is very good. They are wonderful to work with and very helpful with questions. I have found a team who believes in growth, creativity and good work ethic. Appreciate Starhead for always supporting our team!

    Alisha

    Ritzy

  • We are so happy with Starhead. They did an exceptional job at helping us create a new website with our new branding. We especially appreciate the good communication, the attention to details, the understanding and proactiveness. I am so happy we chose Starhead to help us, and 10/10 recommend them. We will continue to work with them in the future. Thank you so much for your work!

    Solveige Itervag

    Movere

  • ABSOLUTELY BEYOND AMAAZZING I HIGHLY HIGHLY RECOMMEND Prashant and Gaurav were super professional and kind. Their #1 goal is deliver everything you as the customer envision. Super detailed, very responsive, cares about the client Starhead Digital made every thing come true that i dream about having for my website I Definitely will be using Starhead Digital in future projects

    Julia

    Ocean State of Mind

  • It was a pleasure to work with Starhead Digital. They delivered the website extremely quick while also exceeding expectations of what we wanted. They ensured we were satisfied and were very communicative throughout the whole process. I will definitely be working with them again for any other projects, or even a website refresh. If you are looking for amazing quality work at a very reasonable price, I completely recommend!

    Chris

    Supa Supps

  • Very professional and focussed on exactly meeting my expectations. Any specifications I gave them they fully fulfilled or had an answer. I got quick replies to my questions at any time of the day and their communication in English is probably better than mine ';).
    Fully satisfied!

    Felix Brosi

    The Perfect Biquini(Bossa)

  • Working with Starheadtech was an absolute pleasure! They built and optimized our Shopify store beautifully — seamlessly integrating Google, TikTok, and Klaviyo. Their clear communication, problem-solving mindset, and clean custom coding truly stood out. Fast, professional, and genuinely results-driven. We're thrilled with our new site and can't recommend him enough!

    Jessica

    Love by Lilly

  • The team at Starhead digital was amazing to work with. They captured all the details I needed for an operational website. They were quick, understood the task, and even went above and beyond of the requirements. Thanks Prashant & team, would love to work with them again and recommend them to others.

    Sebastian

    Ina Malibu

  • Starhead Digital successfully helped us to migrate from Magento to Shopify. It was a great experience to work with them. The whole process was very much organize and smooth. The team was highly responsive, and internal stakeholders were particularly impressed with the Starhead Digital.

    Amy

    Salus Saunas

Common FAQs

Frequently asked questions

  • What does a Shopify technical audit include?

    A Shopify technical audit reviews theme and Liquid code, installed apps and leftover scripts, performance and Core Web Vitals, tracking, integrations, checkout customizations, data structure and account security. It ends with a report, a prioritized fix list and a walkthrough call.

  • How is a technical audit different from a UX audit?

    A technical audit looks at how the store is built: code, apps, data and systems. A UX audit looks at how shoppers experience the store. The two complement each other when a store is both slow and hard to use.

  • How is it different from an SEO audit?

    An SEO audit focuses on how search engines crawl, index and understand your store. The technical audit covers speed and some crawl basics, but mainly looks at code quality, apps, integrations and stability. Many stores benefit from both.

  • Who carries out the audit?

    Shopify developers on our team carry out the review, supported by automated tools. Code is read by people who build and maintain Shopify themes and integrations, not only scanned by software.

  • Will the audit affect my live store?

    No. We work on a copy of your theme and in read-only views wherever possible, and we agree access before we start. Any tests that need changes are done on a duplicate theme.

  • What access do you need?

    Usually a collaborator account on the store, read access to your analytics, and logs or documentation for connected systems. We list exactly what is needed during scoping and never ask for an owner password.

  • Do too many apps slow down a Shopify store?

    They can, especially apps that load scripts on every page or leave code behind after removal. The audit measures what each app costs so you can decide what to keep, configure or replace.

  • Can the audit explain why my analytics do not match Shopify?

    Usually, yes. We compare purchase events in GA4 and ad platforms with Shopify orders, look for duplicate or missing tags and consent issues, and list the changes needed to bring the numbers back in line.

  • Do you audit Shopify Plus stores and checkout customizations?

    Yes. For Plus stores we review checkout extensions, Shopify Functions, any remaining legacy customizations, B2B setup and integrations with back-office systems.

  • How often should a Shopify store be audited?

    There is no fixed rule. A full audit makes sense before major decisions or busy seasons, or after big changes to apps or the team. Stores on an ongoing support plan get lighter checks along the way.

  • Can you fix the problems the audit finds?

    Yes. Our developers can implement the fixes under a separate scope, or your own team can work from the roadmap directly. The report is written so either option works.

  • How long does a technical audit take and what does it cost?

    Both depend on the size of the store, the number of apps and integrations and whether it is on Shopify Plus. We confirm the scope, timeline and cost after a short scoping call, before any work starts.

Get started

Know exactly what is under the hood

Share your store and the issues you are seeing. We will recommend an audit scope that fits and explain what you will get at the end.

Let’s talk